Guide · Updated Jul 2026
WhatsApp Business API pricing in India — every number, explained.
Meta charges per message by category. Most providers bury the rate inside a "credit" system. This page shows the raw numbers and exactly how Zonnex marks them up.
Customer-initiated replies are always free. Messages charged at Meta's exact India rate card with zero extra markup. Rates updated Jul 2026.
Estimated monthly total
all in, GST included
Competitor estimate from published pricing, Jul 2026. Verify before deciding.
Start free trial → See full pricing →The four message categories
Marketing
₹0.82 per message
You initiate a promotional conversation — offer, newsletter, re-engagement.
💡 Highest rate. Requires explicit opt-in. Customer-block rate affects your Quality Rating.
Utility
₹0.15 per message
Transactional — order update, appointment reminder, payment reminder, shipping notification.
💡 Cheapest category. No marketing content allowed. Opt-in usually captured at time of purchase.
Authentication
₹0.19 per message
One-time passwords (OTP) and login verification codes.
💡 Must match Meta's authentication template format. Cannot include any marketing content.
Service (customer-init.)
Free for 24 hours
A customer messages you first. You have 24 hours to reply with any message type — no template required.
💡 After 24 hours, the window closes and you must use an approved template to re-initiate.
Source: Meta's published India rate card. Accessed 30 Jul 2026. GST at 18% additional on Zonnex charges.
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